About Us

ChapterJuan is a modern barong brand that redefines how the traditional barong is worn. Rooted in Filipino heritage yet designed for the present, we create pieces that seamlessly blend culture and contemporary fashion. Our goal is to make the barong a versatile piece that can be worn on any occasion, in any chapter of life.

Our Vision

We believe that the barong should not be limited to formal events. ChapterJuan is here to transform it into an everyday essential—stylish, comfortable, and relevant to modern lifestyles while maintaining the craftsmanship and elegance of tradition.

Our Craftsmanship

Each ChapterJuan piece is designed with a balance of innovation and respect for tradition. We carefully select high-quality fabrics and pay close attention to every detail, ensuring that our barongs are not just fashion statements but also symbols of Filipino identity.

Our Commitment

We are committed to celebrating Filipino culture through fashion. By wearing ChapterJuan, you are not just embracing style—you are carrying a piece of heritage with you in every moment of your journey.